@book{25002,
	author = {Belch, George Edward, 1951- and  Belch, Michael A.},
	title = {Publicidad y promoción:},
	publisher = {McGraw-Hill/Interamericana Editores},
	year = {2005},
	address = {México},
	edition = {6 ed.},
	note = {Incluye apéndice}
}