@book{21072,
	author = {Aaker, David Allen, 1938- and  Joachimsthaler, Erich},
	title = {Liderazgo de marca},
	publisher = {Ediciones Deusto},
	year = {2006},
	series = {Líderes del management: marketing},
	address = {Barcelona},
	note = {Incluye notas bibliográficas}
}