@book{21069,
	author = {Kotler, Philip, 1931-},
	title = {Diez pecados capitales del marketing:},
	publisher = {Ediciones Deusto},
	year = {2006},
	series = {Líderes del management: marketing},
	address = {Barcelona},
	note = {Incluye epílogo},
	url = {http://www.puromarketing.com/27/15348/revisando-pecados-marketing-segun-kotler.html}
}